Autobuz AI — Brand Identity

01

Logo

Primary — On Dark

On Light Background

Do

Use on dark backgrounds (#0a0a0a or #111111)
Maintain minimum 24px clear space around the mark
Use as profile picture at full bleed on black
Minimum display size: 30×30px (favicon scale)
Use the original proportions at all times

Don't

Place on busy or patterned backgrounds
Recolor the mark to any other color
Stretch, rotate, or distort proportions
Add drop shadows or glow effects
Use below 24px — legibility breaks

Logo Anatomy

Type: Icon-only monogram mark
Letters: AB — Autobuz
Embedded motif: Upward arrow between A and B — symbolises growth, automation, upward movement
Primary color: #efbf04 (Brand Gold) on #0a0a0a background
Known sizes: 750×750px (hero), 36×36px (nav), 30×30px (favicon)

02

Color Palette

Primary BG

#0a0a0a

Main background

Secondary BG

#111111

Cards, panels

Brand Gold

#efbf04

Primary accent

White

#ffffff

Primary text

Muted Dark

#999999

Text on dark bg

Muted Light

#555555

Text on light bg

Pure Black

#000000

Text on gold

System

Black + Gold

Core pairing

System is locked. No other colors are introduced under any circumstance, for any content category, on any platform, or in any slide. This palette is complete and final.

03

Typography

Website — autobuz.in

H1 / Hero

Space Grotesk
Weight: 400 (Normal)
Size: 81.6px
Line height: 85.68px
Color: #ffffff

Automate.

H2 / Subtitle

Space Grotesk
Weight: 400 (Normal)
Size: 14px
Line height: 20px
Color: #999999

World-class AI automation agency, operating globally.

H3 / Section

Space Grotesk
Weight: 400 (Normal)
Size: 30px
Line height: 36px
Color: #ffffff

What we build.

Body

Inter
Weight: 400 (Normal)
Size: 16px
Line height: 24px
Color: #ffffff

We design and build custom AI automation workflows that replace repetitive work, reduce operational drag, and scale your output without scaling headcount.

Instagram & LinkedIn — @insideautobuz

Display

Syne
Weight: 700
Size: 52–82px
Line height: 1.05
Use: Hero headlines, massive stats, cover hooks

Your ops.
Automated.

Headline

Syne
Weight: 700
Size: 30–36px
Line height: 1.15
Use: Content slide titles, pull quotes, section headers

5 workflows that save 20 hours a week.

Body

Syne
Weight: 400
Size: 14px
Line height: 20px
Use: Descriptions, supporting copy, tag labels, captions

No fluff. No filler. Just systems that run while you sleep.

Note: Syne is used exclusively on Instagram and LinkedIn. No other weights or sizes beyond the three roles defined above. No other fonts.

04

Website — autobuz.in

Primary Font

Space Grotesk

All headings

Body Font

Inter

All body copy

Base Background

#0a0a0a

Primary BG

Card / Panel BG

#111111

Secondary BG

Stack

Next.js 14

Tailwind CSS + Framer Motion

Favicon Size

30×30

Min logo display size

05

Instagram — @insideautobuz

Slide Dimensions

600×750px

4:5 portrait aspect ratio

Padding

48px

8% all sides

Slide Count

6–8

Cover + 4–5 content + CTA

Font

Syne

Exclusively. No exceptions.

Rhythm

Light / Dark

Alternating slides

Stats per slide

Min 2

Every content slide

Content Slide Anatomy (Every Slide)

Top-left: Slide number (e.g. 01 / 05)
Top-right: Tag pill — uppercase, gold border + text on dark / black border + text on light
Above headline: Gold uppercase label
Bottom-right (footer): "Autobuz AI" in #999999 (dark) or #555555 (light)
Footer separator: 0.5px border-top, pinned at bottom 60px, spans left 48px to right 48px
Minimum 2 stats visible per content slide

Cover Slide

Background: #0a0a0a with a background treatment applied — never flat black
Eyebrow: Uppercase label in #efbf04
Headline: Display weight, 2–3 lines in #ffffff, key word highlighted in #efbf04
Subtext: Body weight, #999999, max 15 words
Footer: Tagline left in #999999 + "AUTOBUZ AI" right in #999999

CTA Slide Preview

Autobuz AI

Stop doing it
manually.
Automate.

Book a call

Content Category	CTA Button Text	Footer URL
Agency Intro	Book a call	autobuz.in
AI Automation Cases	See how it works	autobuz.in
Social Proof	DM us to start	@insideautobuz
AI News & Value	Follow for more	@insideautobuz

Background Treatments (Dark Slides — Pick One Per Slide)

Geometric grid lines — 0.5px #ffffff at 4–6% opacity

Dot matrix pattern — tiny repeating dots in #ffffff at low opacity

Large ghost typography — oversized faded word in #ffffff at 8–10% opacity

Diagonal ruled lines — thin lines in #ffffff at 30–45 degrees, very low opacity

Corner bracket accents — thin L-shaped lines in #efbf04 or #ffffff at slide corners

Radial ring — single thin circle in #ffffff or #efbf04, very subtle

Split block — one side #0a0a0a, other side #111111, divided by a clean line

Light slides use a very faint warm tint of #0a0a0a at 2–3% opacity rather than pure white. No other colors enter the system, even through background treatments.

Unique Design Elements — 2 Mandatory Per Carousel

Oversized bleed number

Typographic flowchart

Stat-only power slide

Pull quote block with corner bracket accents

Before / After split column

ASCII-style process diagram

Oversized ghost word

Minimal data bar (div or SVG)

Step ladder (progressively indented numbered steps)

LinkedIn

Content Type

Mostly Text

1–2 images max per post

Identity System

Instagram

Same color + type rules

Font

Syne

When images are used

LinkedIn Guidelines

Strategy is text-first. Posts lead with copy, not visuals.
When images are created, apply the Instagram identity system in full — same colors, same Syne type scale, same layout rules.
Single-image posts follow Instagram's Cover Slide anatomy.
Tone is identical — founder-to-founder, sharp, no filler.
Profile picture: AB logo mark on #0a0a0a background.
Banner: Dark, brand-consistent. Use #0a0a0a or #111111 as base.

07

Brand Voice

Positioning

World-class AI automation agency, operating globally. Geography is irrelevant. Output is what matters. Primary audience: Western SMB founders, operators, and startup teams. US, UK, Australia, Europe. Busy, skeptical of fluff. Write like a founder. Think Framer, Linear, Loom.

Voice Is

Globally fluent, founder-to-founder register
Confident without being loud
Sharp and architectural — every word earns its place
Direct CTAs: "DM us", "autobuz.in", "@insideautobuz"
Minimal. No regional references, no cultural flavour cues
Periods, colons, line breaks as punctuation tools

Voice Is Not

Chatbot-speak or AI-sounding filler
Hype, buzzwords, or empty claims
Regional slang or culturally specific references
Passive or hedging ("we try to", "we hope to")
Lengthy paragraphs — cut to the point always
Em dashes or horizontal rule dividers

Punctuation Rules

No em dashes anywhere — ever
No horizontal rule lines as dividers
Use clean line breaks, periods, or short word transitions between ideas
Only permitted divider: the 0.5px border-top footer separator (in slides)
Permitted tools: colons, periods, line breaks

Example — Caption

Most founders waste 20 hours a week on tasks a $5 workflow can handle.

We build that workflow.

DM us or visit autobuz.in

Example — Bio

AI automation for operators who want output, not overhead.
autobuz.in